Crypto exchange CoinJar shares their success in accelerating trading times for their customers and growing their user base.
Payments are a critical part of any businesses with a digital presence. The on-platform experience is a determining factor when it comes to customers' perception, so having an efficient payment workflow will not only benefit your users at the point of payment, but it will also boost how your business operates when dealing with customers. Positive customer experiences can in turn transform users into loyal brand advocates, and positive word of mouth can ultimately lead to more sales.
Of all the parts of a customer relationship, the payment process is arguably the most sensitive. The ease or difficulty of making a payment reflects on your brand. Yet optimising experience when managing complex payment workflows is no small task.